One of the first steps potential clients will take when they first hear about your business is look you up online. If your website is poorly designed, nonfunctional or too slow, they are much more likely to just walk away, rather than give you another shot. Luckily, this first impression is something that you can easily control as long as you know few things about building a website for an SMB. Here are a few dos and don’ts that will hopefully set you in the right direction.
Keep It Simple
Even though you may want to boast about all your amazing prices, achievements and design, it is never a good idea to overcomplicate the entire process. You see, every element you add will require an additional HTTP request, which will, in turn, make your page much harder to render, significantly slowing down the loading time. Seeing how most users expect the page to load within first two seconds, you will be facing a bit of a problem. Because of this, it might be for the best to just prioritize and only include those elements you know you can’t live without.
Get the Right Host
Next thing you want is to make sure your host is ready to meet some basic requirements. For example, you need to make sure they can offer as much uptime as possible, a 24/7 available customer support and of course the connection speed to brag about. Nonetheless, most of these things you won’t be able to see until you have already signed up and by this time it may already be too late. This is why you may want to check out web hosting providers who offer a 30-day money-back guarantee. In this way, you can back out of a deal if you feel like they don’t have everything your business needs.
According to a stat presented by McKinsey & Company, there is a 61 percent chance that a mobile user will never return to a page that wasn’t user friendly the first time around. Additionally, as much as 40 percent of them will turn to your competitors. Seeing how 80 percent of all internet users have an access to a smartphone, this is something you should definitely ponder on. Luckily, you can take full advantage of that. It doesn’t take more than five minutes to optimize your website for mobile and you can even get a plugin to make it easier.
Focus on the SEO
Look at it this way, a greater visibility means more visitors and having more visitors gives you a greater potential customer pool to work with. This is why it might be best if you were to focus on the SEO during the making of your website. This would require you to do things like research keywords, place them strategically as well as build back or incoming links. Add to this the fact that the speed, which we previously discussed, is already a Google ranking metric and you could turn your website into a proper search engine powerhouse.
Sure, there are currently over 644 million active websites on the internet, which means that no matter what niche you choose to go with you will have a tough job standing out. Luckily, with the abovementioned four tips, you can easily find a way to distinguish yourself through an outstanding customer experience. This will not only increase the number of visitors your site receives but also help make your conversion efforts much more efficient. All in all, these few ideas are just the tip of the iceberg of all that you can do to make your website overall more successful.