As we are already aware, eCommerce is quickly becoming the way of the future. Even the companies that pride themselves in on-spot resale now offer the same service through their website. Sure, seeing that nowadays many businesses already have an eStore, it is clear that this is not a difficult thing to do. However, if you truly want to make your eCommerce business run without any obstructions, you first need to deal with technical issues such as hosting. Here are a few reasons why this is important, and some tips on what to look out for when you find yourself in this situation.
What is Web Hosting
Even today, some people are still not quite sure how web hosting actually works. Namely all that data you put online needs to be stored somewhere. Powerful computers used for this particular task are called host servers. In exchange for this service, people running them charge a monthly fee. It is as simple as that. Still, the differences between hosts can be quite significant in terms of price, quality of service and even eco-friendliness. Namely, some hosts are considered to be green, because they put a special emphasis on investing in hardware that spends significantly less energy.
Keep in mind that your business won’t always be like it is in this moment. If things go as planned, the size of your audience should grow each year. Unfortunately, some people fail to take potential growth into account. Luckily, most hosts provide you with several versions of their offer, which means that later on, you won’t have to change your host but only switch to a more suitable package. While this can make things much easier, it often gets overseen by young business owners.
Also, it may be a smart idea to purchase few variations of your domain now, before your company becomes so big that others may try to exploit its brand. This can be quite pricy, but there are few ways in which you can save some money by buying cheap domain names.
There is an ongoing debate about whether geographical proximity to the server matters or not. According to some, having a server nearby can significantly reduce the lag, which is definitely something worth considering. Also, the location of the host definitely affects their customer service simply because – if you are near – you are in the same time zone. Therefore, if your company is Sydney based, it is always preferable to look for web hosting in Australia rather than someplace else.
One of the most important things for hosting an eStore is the uptime. Every server must occasionally shut down for maintenance, but when this happens you are bound to lose some business. You see, the best thing about eCommerce is that it allows your customers to buy things in an instant. If they can’t do so on your website, they are more likely to look for the item they want someplace else rather than wait for you to come back online. Sure, it would be unrealistic to expect 100 percent uptime, but you can come pretty close. Therefore, you should ask about this as well, before you choose your host.
It is impossible to fully stress out just how important proper hosting is for your eCommerce business. People are very sensitive when it comes to their money, so any unexpected maintenance, lag or performance issues are bound to cause frustration. Needless to say, the more frustrated people are, the less they are inclined to spend money on your website. This is why, finding a proper host for your eCommerce business has the ability to make or break your success. For all of these reasons, letting the price alone govern your choice of the host is not the wisest choice.