Choosing an Autoresponder Service

If you’re an Internet marketer, you probably know how an autoresponder can help you improve your business online. However, those who are just new in the business aren’t probably aware of the benefits they can enjoy from using an autoresponder, or they don’t even know what to consider when choosing a reliable service.

For starters, before making a choice which autoresponder service to try, it’s important to consider the following:

1. Are you going to install an autoresponder software on your server?

2. Are you going to use an autoresponder service instead?

You have to know that there’s a difference between an autoresponder service and an autoresponder software. For instance, the main difference would be the fact that an autoresponder software should be installed on the server while an autoresponder service is usually hosted on a domain. Now, let’s move on to things you should look out for when choosing an autoresponder service:

Credibility

When choosing an autoresponder service, it’s important to pay attention to how long the company has been in the business. It’s one of the important factors that can help you determine its reliability. The longer the company has been in the business, the better rapport they have built with ESPs, such as Hotmail, Gmail, and Yahoo.

This only implies that the possibility of your email getting flagged as spam would lessen because they’ve already made a reputation on these servers. Also, when choosing an email marketing platform, it’s important to look for how long the company has been in the business. As a rule of thumb, don’t choose a provider that hasn’t been in the business for at least eight years.

User Interface

Unfortunately, this one is often overlooked, but a business owner can quickly tell a lot about the quality of service to expect from the quality of a service provider’s website.

For instance, if the autoresponder’s website isn’t even appealing at all, and tough to navigate, then you’ll have the idea that sending emails using their service would probably be a daunting task that would waste most of your time. Ideally, an email marketing service provider should be able to provide a nice, clean, and modern design. Likewise, it would also be ideal if they have a Drag N Drop feature.

This would give you the advantage of creating htlms and newsletters in a breeze, and because the interface is always user-friendly, you wouldn’t get distracted during the process. Most email marketing service providers provide a 30-day trial at a very affordable price.

As much as possible, if you’re interested in trying an autoreponder service you should sign up for a free trial first and test drive their dashboard, see if it’s something you like. If you find it difficult to navigate through the site, then it wouldn’t be a good deal at all– you’ll end up hiring someone else to do this for you.

Deliverability

This is considered to be the most important specification when deciding what autoresponder service you should trust. The effectiveness of email marketing efforts usually depends on one’s ability to land in the subscriber’s inbox. A company that has been in the business for several years would be able to provide a good deliverability. Though, you should still make it a habit of browsing the site and seeing that they can deliver the results you’re expecting.

How Deep Are You Ready to Go?

After understanding the main factors that should be considered when choosing an email marketing platform, the next question that you have to answer is how targeted you’re going to be with your marketing campaign. This level of depth will help you determine the type of platform that would be ideal for your business.

Should You Try a Free Autoresponder Service?

Of course, there are free autoresponder services available out there. However, you should know that these services make their money by inserting ads in every mail being sent to that autoresponder. Some subscriber may find this annoying, and so, it’s not worth the try at all, especially if your aim is to attract customers.

Final Words

There you have it; these are just some of the most straightforward criteria that would allow you to pick the best autoresponder for your business. There’s a lot of reputable services out there, and it’s up to you to do your research and pick one that would help you rank up and promote your business to a wide scope of audience.

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